Pitch work produced for Puma, focusing on creating a mobile app + adding new functionality to the existing site. Some of the goals were to create a sense of community, to enable the user to collect data and track own progress, to provide a log book and unique Puma metric.

Created at JWT NY 2013

AXE:Make It Awesome campaign. A tong-in-cheek campaign for AXE, focusing on aspects of the cleaning ritual manifested through number of awesome objects from modern-day pop culture, highlighting the pure awesomeness of the brand.

Series of infographics designed for Macy's internal report, reflecting on online consumers behavior & demographics.

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