Pitch work produced for Puma, focusing on creating a mobile app + adding new functionality to the existing site. Some of the goals were to create a sense of community, to enable the user to collect data and track own progress, to provide a log book and unique Puma metric.
Created at JWT NY 2013
AXE:Make It Awesome campaign. A tong-in-cheek campaign for AXE, focusing on aspects of the cleaning ritual manifested through number of awesome objects from modern-day pop culture, highlighting the pure awesomeness of the brand.
Series of infographics designed for Macy's internal report, reflecting on online consumers behavior & demographics.