Branding of four video talk shows: OneFootball Show, Be the Coach, Späti Schnack, and The Drip. The format is casual, inviting, and conversational, which reflects the overall branding tone. The aim was for each show to have its own visual identity, yet to feel part of the same family. Each show segment touches on different aspects of the football culture: transfer gossip, match analysis, friendly football banter, and even commentary on footballers’ visual appearance. The target audience is mostly 18-27-year-olds, with a strong interest in anything football-related.

OneFootball GmbH          
Berlin, 2022
 
^{animation by Andrés Ramirez}