Art direction and visual design for Ralph Lauren’s RUGBY app “Make Your Own”. The app lets you create your own rugby shirt, order or convert it into a beautiful crest and share with friends. Instead of a simple upload your face feature, we incorporated a 3d rendering, photo mapping, drag & drop interface. We let the users create a custom background for their crest, base on various heraldic elements we produced. It became ITunes featured app, generating 40K downloads in the first month.

Rugby by Ralph Lauren            Razorfish
New York, 2009 




New York  +1 917 439 1551