Art direction and visual design for Ralph Lauren’s RUGBY app “Make Your Own”. The app lets you create your own rugby shirt, order or convert it into a beautiful crest and share with friends. Instead of a simple upload your face feature, we incorporated a 3d rendering, photo mapping, drag & drop interface. We let the users create a custom background for their crest, base on various heraldic elements we produced. It became ITunes featured app, generating 40K downloads in the first month.