Tamara Mellon is a digital luxury shopping destination for to-die-for shoes, accessories, and ready-to-wear, serving the high fashion customer who desires frequent wardrobe refreshes of exceptional style. We tried to create a shopping experience that corresponds to the brand's DNA. We didn’t just want to influence women to buy shoes. We want them to fall in love with the Tamara Mellon experience and feel they’re being spoiled at every step of the process. To take away distractions and overkill, and help customers hone in on the perfect product.

Sideways          
New York, 2016