The Wildlife Conservation Society was looking for an engaging way to mark 120 years of saving wildlife by raising awareness and traffic to their parks. A city-wide campaign #NYisWild turned the concrete jungle into a summer-long photo safari to discover and capture all 120 wild attractions around the city and across all the parks the WCS owns - The Bronx Zoo, New York Aquarium, Central Park Zoo, Prospect Park Zoo, and Queens Zoo. My role was to art direct and design a responsive site where users can easily keep track of their progress as they’re trying to complete all 120 ways, by snapping a photo at each stop and sharing it via the hashtag.
New York, 2015
creative direction by Rey Nungaray

The website at various viewports

Campaign’s case study 

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