Amazon

Amazon
Remote / Los Angeles
2025

Role
Art Direction, Design, Asset Production

Team
Kawika Sweeney
Aaron Sanchez
Tanya Brockman
Bowen Ames
Vince Chmielewski
Eric Englehorn
Christopher Sachs
Paul Bartow
Carol Lynn Madenn
Rosie Heffernan
Nick Webber-Roughton
Joan Ang

I worked in Device Brand Studio ( Amazon's internal creative organization handling the visual and brand identity for flagship products Fire TV, Smart Home, Echo) as well as in Amazon Kids teams on concept development, pre-production, production, and final delivery for five distinct go-to-market product portfolios.

Each portfolio includes a range of creative deliverables, such as product detail pages and category pages, promotional emails and digital advertising, videos and social media content, in-store signage and event materials, internal communications, and marketing support assets.

Fire TV

I was brought on to help with the redesign of the product pages for a new premium line of Fire TV devices launching in fall 2025. The new product pages had to align with the freshly developed product page template. The project focused on refining the visual system, improving product storytelling, and creating a more elevated digital experience for the launch.

Smart Home

Working with the Smart Home team, I helped creating a contextual narrative, designed to highlight the key features and everyday value of Amazon Smart Home products. These presentations functioned as guidelines for vendor partners to ensure brand consistency and a cohesive narrative across all marketing channels.

All 3D renderings produced by LVLY.

Echo

I was part of the team handling the  redesign of the product pages for the new  version of Echo devices ( Echo Dot Max, Echo Studio, Echo Studio Max, Echo Show ) launching in fall 2025. The new product pages had to align with the freshly developed product page template. The project focused on refining the visual system, improving product storytelling, and creating a more elevated digital experience for the launch.

Amazon Kids

As Art Director for the Amazon Kids team, I partnered with a writer to interpret marketing briefs, develop campaign key visuals, and extend them across digital and owned marketing channels.