Apple

One project that stands out was my work with Apple's MarCom team during the iPhone X era.

While I contributed to the 'Imagination is a Gift' campaign, what made the experience particularly interesting was that I was also involved in customer-facing experiences across the Apple Store ecosystem, including checkout-flow optimization and Apple.com content channels.

It gave me visibility into the entire customer journey: from awareness and engagement through purchase and retention. That experience reinforced how the strongest creative work isn't just visually compelling; it's designed to support measurable business outcomes at every stage of the customer experience.

Imagination is a Gift

Ideation, storyboarding, and design. The tiny people interacting with products are visual metaphors showing creativity, imagination, play, and human connection - all enabled by Apple technology.

Imagination is a Gift -intial concepts.

I partnered with another Art Director to brainstorm core ideas for the product's Holiday Launch, imagining how to showcase the device features in a vertical scroll narrative.

We narrowed it down to 3 concepts, which I storyboarded and presented to CD & team.

Once the core idea ( The Little People World / CD:  Sara Golding ) was chosen, we went through a lot of situational narratives for all our new products.

Tax Holiday campaign

A  visual system that could scale across multiple executions while maintaining a consistent narrative and supporting campaign objectives.

Back to School

Responsive layout iterations across various channels.

Accessories

Various product-centric layouts for Apple.com