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Chanel

Radical Media
New York
2015

Role
Art direction
Design

Team
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Chanel announced their new fragrance, N5 Première, in the US market through a pop-up event in Soho, NY, and a supporting PR and media campaign. The open-to-public exhibition had interactive stations showcasing the fragrance's story, a lounge area, and a large digital exterior wall projecting artistic interpretations of the iconic bottle.

I collaborated with Radical Media to create a storyboard for the interior and exterior animations, producing various visual treatments, closely aligned with the N5 Première French campaign. 

Fashion.Event.
Campaign.

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Recurring elements were the interpretations of the jasmine flowers, bottle silhouette, dots, and sparkles, in a nod to Chanel's original marketing campaign.

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An alternative treatment, where the iconic bottle silhouette is enhanced by adopting a graphical black-and-white style and incorporating a linear floral motif.

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