Craft Worldwide
McCann Worldgroup
New York
2019
Role
Art Direction
Design
One Football
Berlin
2021
Role
Art direction
Branding
Design
McCann WorldGroup
New York
2019
Role
Design
Art Direction
Team
Maryam Zafar
Betsy Jacobson
Team
Guilherme Foester
Alessandro Costa
Bern _________
Photography
Kane Holtz
Michael __________
Team
Maryam Zafar
Betsy Jacobson
Craft is an award-winning global production studio, part of McCann WorldGroup. It employs over 1300 makers specializing in content creation, digital, print, broadcast, and transcreation.
As part of the rebranding, I worked alongside a Creative Director and a Production Designer and created a responsive website, new collateral, and environmental graphics.
Branding.Web design.
Print.Illustration.
Branding.Web design.
Print.Illustration.
Responsive design for multiple viewports
Simple scroll animations enhance the experience through the site.
Simple scroll animations enhance the experience through the site.
Branding elements
Branding elements
Branding proposal for Craft production studios in New York including print, digital, and a wall wrap.
Branding proposal for Craft production studios in New York including print, digital, and a wall wrap.
