Craft Worldwide

McCann Worldgroup
New York
2019

Role
Art Direction
Design

One Football
Berlin
2021


Role

Art direction
Branding
Design

McCann WorldGroup
New York
2019

Role
Design
Art Direction

Team
Maryam Zafar
Betsy Jacobson

Team
Guilherme Foester
Alessandro Costa
Bern _________

Photography
Kane Holtz
Michael __________

Team
Maryam Zafar
Betsy Jacobson

Craft´╗┐ is an award-winning global production studio, part of McCann WorldGroup. It employs over 1300 makers specializing in content creation, digital, print, broadcast, and transcreation.

As part of the rebranding, I worked alongside a Creative Director and a Production Designer and created a responsive website, new collateral, and environmental graphics.

Branding.Web design.
Print.Illustration. 

Branding.Web design.
Print.Illustration. 

Responsive design for multiple viewports

All-Pages-SiteMap-1
Desktop_3up-1

Simple scroll animations enhance the experience through the site.

Simple scroll animations enhance the experience through the site.

Branding elements

Branding elements

Branding-Elemens

Branding proposal for Craft production studios in New York including print, digital, and a wall wrap. 

Branding proposal for Craft production studios in New York including print, digital, and a wall wrap. 

BC_explorations2
WallBranding
Pattern_explorations
WallpaperInSitu

Inquiries and collaborations:

hi@angelangelov.com

Illustration work:

nybull.com