McCann Worldgroup
McCann Worldgroup
New York
2016
Role
Art direction
Design
One Football
Berlin
2021
Role
Art direction
Branding
Design
McCann
New York
2016
Role
Art direction
Design
Team
Maryam Zafar
Briana Holmes
Homayoun Kandeloussi
Betsy Jacobson
Team
Guilherme Foester
Alessandro Costa
Bern _________
Photography
Kane Holtz
Michael __________
Team
Maryam Zafar
Briana Holmes
Homayoun Kandeloussi
Betsy Jacobson
Mccannworldgroup.com serves as a collective platform for showcasing the global client work of all McCann World Group agencies. As part of the team working alongside the Creative Director, my objective was to establish a cohesive visual identity for the different companies of McCann and ensure a consistent visual direction throughout the site. We underwent several design iterations while engaging multiple stakeholders, and ultimately received final design approval from McCann's CEO, Harris Diamond. MRM//McCann handled the site's development.
Interactive.Web design.
Branding.
As a part of the rebrand, we needed consistent photography for the site's leadership section. We produced a photo shoot with all global C-level leaders.
Early design explorations
Some characteristics included unorthodox grids, 3/4 rules, generous margins, and subtle UX elements. The art direction was deemed too risky, and not intuitive enough for the target audience.
Unused