McCann Worldgroup

McCann Worldgroup
New York
2016

Role
Art direction
Design 

One Football
Berlin
2021


Role

Art direction
Branding
Design

McCann
New York
2016

Role
Art direction 
Design

Team
Maryam Zafar
Briana Holmes
Homayoun Kandeloussi
Betsy Jacobson

Team
Guilherme Foester
Alessandro Costa
Bern _________

Photography
Kane Holtz
Michael __________

Team
Maryam Zafar
Briana Holmes
Homayoun Kandeloussi
Betsy Jacobson

Mccannworldgroup.com serves as a collective platform for showcasing the global client work of all McCann World Group agencies. As part of the team working alongside the Creative Director, my objective was to establish a cohesive visual identity for the different companies of McCann and ensure a consistent visual direction throughout the site. We underwent several design iterations while engaging multiple stakeholders, and ultimately received final design approval from McCann's CEO, Harris Diamond. MRM//McCann handled the site's development.

Interactive.Web design.
Branding. 

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Early design explorations

Some characteristics included unorthodox grids, 3/4 rules, generous margins, and subtle UX elements. The art direction was deemed too risky, and not intuitive enough for the target audience.

Unused

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