McCann

Title Cards

I collaborated with the creative team at McCann on a couple of creative concepts for animated Title Card templates. Title cards are used in McCann submissions to international festivals such as Cannes and Clios. I aimed to create a visual juxtaposition between unmoving solid typography and ephemeral sparks of animated patterns, symbolizing the spark of creativity and its intangible nature.  I worked closely with an in-house animator to direct the particle movements.