Miraherba

Founded in 1980, Miraherba is a wellness brand inspired by the herbal and Ayurveda superpower ingredients and their beneficial effects on the body and soul.

The modern and timeless rebrand reflects Miraherba's guiding principle of wellness and the core values of time and space for rest, relaxation, and personal development.

We drew inspiration from Henry Matisse's cut-out art and Zenji Funabashi’s magazine covers to achieve a more human and tangible aesthetic. 

 While keeping the essence of the old flower symbol, the irregularities and imperfections of the new shapes give it a more approachable look and feel.