No Borders fashion drop
One Football
Berlin
2021
Role
Art direction
Design
One Football
Berlin
2021
Role
Art direction
Branding
Design
One Football
Berlin
2021
Role
Art direction
Design
Team
Guilherme Foester
Alessandro Costa
Bernd Keller
Photography
Kane Holtz
Michael Romacker
Team
Guilherme Foester
Alessandro Costa
Bern _________
Photography
Kane Holtz
Michael __________
Team
Guilherme Foester
Alessandro Costa
Bern Keller
Photography
Kane Holtz
Michael Romacker
One Football's first fashion drop was launched to celebrate the start of the EURO 2020, a special occasion to convey the message that there's no place in football for prejudice or intolerance.
Creative concept
Reflecting this current shifting human landscape the new generation of football fans isn’t tied up to one specific national identity. Their backgrounds combine different cultures, they have a sense of belonging to more than one nation, and they often hold multiple citizenships. We imagined a new global identity, an identity that encompasses its many cultures.
Branding.Fashion.
Design.Campaign.
Branding.Fashion.
Design.Campaign.
Brand assets included a hand-written logo, crests incorporating One Football's existing mark, and the campaign manifesto typographic treatments.
We did a product photoshoot in Berlin, using backdrops that complemented the campaign message and provided context.
Product photoshoot on location in Berlin, as the backdrops put the campaign message in context.
We did a product photoshoot in Berlin, using backdrops that complemented the campaign message and provided context.
Social media ads
We scouted various locations in Berlin to add an extra level of authenticity.
The initial process of visual exploration
I began combining symbols such as national flags, crests, letters, and heraldic graphics to showcase the diverse national identities. Additionally, I incorporated a DIY/punk e-zine aesthetic to give the art direction a more immediate feel.
