No One Gets You Closer
One Football GmbH
A creative concept aimed to create multiple visual assets ( in various ratios, crops, and colors) based on a single "source" key artwork. I based the artwork on the campaign slogan "No One Gets You Closer", which alludes to the idea that One Football puts you, the viewer, very close to the action. The idea for this approach was to help streamline the workflow of producing multiple formats assets while maintaining visual consistency and allowing easy customization within brand guidelines.
1920 x 1080 online ads in various crops
Additional ads in different formats based on the same key artwork.
Above is the original artwork, created for the Apple App Store. Below, it is demonstrated how artwork can be modified as Twitter ads in 16x9 format, following the " No One Gets You Closer " campaign branding ( white margin, blocked typography, logo, and slogan).
Multiple visual assets can be easily produced by shifting the color pallet and applying various crops, while still maintaining a consistent visual style.