No One Gets You Closer

One Football GmbH
Berlin
2021


Role
Illustration
Design

A creative concept aimed to create multiple visual assets ( in various ratios, crops, and colors) based on a single "source" key artwork. I based the artwork on the campaign slogan "No One Gets You Closer", which alludes to the idea that One Football puts you, the viewer, very close to the action. The idea for this approach was to help streamline the workflow of producing multiple formats assets while maintaining visual consistency and allowing easy customization within brand guidelines.

 

Campaign.Football.Digital assets.

Artboard-77
1×1
Twitter-copy-19
Artboard-87-copy-2
NooneGetsYouCloser_cover

1920 x 1080 online ads in various crops

1920-x-1080
1920-x-1080-copy-2
1920-x-1080-copy-5
1920-x-1080-copy-4
1920-x-1080-copy-3

Additional ads in different formats based on the same key artwork.

Vertical
Vertical-copy-2
1-_-1
1920-x-180
OneFootball-Soccer-News_382002079_20220314_AppStore_Today

Above is the original artwork, created for the Apple App Store. Below, it is demonstrated how artwork can be modified as Twitter ads in 16x9 format, following the " No One Gets You Closer " campaign branding ( white margin, blocked typography, logo, and slogan).

Twitter-ad
Legs1_colorway2_horiz2_twitter
Twitter-copy-17

Multiple visual assets can be easily produced by shifting the color pallet and applying various crops, while still maintaining a consistent visual style.

square_2
square_1
square_4

Inquiries and collaborations:

hi@angelangelov.com

Illustration work:

nybull.com