No One Gets You Closer

A creative concept aimed to create multiple visual assets ( in various ratios, crops, and colors) based on a single "source" key artwork. I based the artwork on the campaign slogan "No One Gets You Closer", which alludes to the idea that One Football puts you, the viewer, very close to the action. The idea for this approach was to help streamline the workflow of producing multiple formats assets while maintaining visual consistency and allowing easy customization within brand guidelines.

For most online ad formats, vertical and horizontal compositions are created using the same key artwork and campaign elements.

Shown above is the "source" artwork I created to promote the One Football app in the Apple App Store.

The images below demonstrate how this existing artwork can be adapted into multiple campaign key visuals. All set in 16x9, they maintain the same visual style and also adhere to the branding of the "No One Gets You Closer" campaign, which accommodates white margins, blocked typography, a logo, and a campaign slogan.

Multiple visual assets can be easily produced by shifting the color pallet and applying various crops, while still maintaining a consistent visual style.

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