One Football Club

As part of the branding team of OneFootball Berlin, my task was to design the logo/crest of the newly formed One Football Club. The club would be the real-life, on-the-pitch face of the company, representing it in the local football tournaments.

Through the exploratory design stage, we sought inspiration from grassroots football gear, classic hand-drawn lettering logos, and vintage rugby monograms. Our goal was to create a design that would appeal to football fans and maintain authenticity and relevance.

Apparel. Design. Campaign.

Fashion photoshoots featuring top football stars took place in different European locations.