One Football Club

As part of the branding team of OneFootball Berlin, my task was to design the identity of the newly formed One Football Club. The club would be the real-life, on-the-pitch face of the company, representing it in the local football tournaments.

Through the exploratory design stage, we sought inspiration from grassroots football gear, classic hand-drawn lettering logos, and vintage rugby monograms. Our goal was to create a design that would appeal to football fans and maintain authenticity and relevance.

Apparel. Design. Campaign.

We delivered some of the swag to top football stars and brought them on board as official OneFootball FC ambassadors.