OneFootball Show

Branding of four video talk shows: OneFootball Show, Be The Coach, Späti Schnack, and The Drip.

The format is casual, inviting, and conversational, which reflects the overall branding tone. The aim was for each show to have its own visual identity, yet to feel part of the same family. Each show segment touches on different aspects of the football culture: transfer gossip, match analysis, friendly football banter, and even commentary on footballers’ visual appearance. The target audience is mostly 18-27-year-olds, with a strong interest in anything football-related. The branding needed to be distinctive and recognizable even at thumbnail size.

Branding. Motion. Art Direction

Be The Coach

In this video segment, various hosts offer their take on important match derbies, team strategies, and season predictions. Hosts literally put themselves in the team's coach's shoes, or technically speaking, in the team jerseys which are blindly drawn out of branded boxes.

Be The Coach mystery box design explorations. Physical box prop produced by Merlin Andrae.

Späti Schnack

Setting the tone casually, the segment takes place in a local Späti shop, in an attempt to connect better with regular football fans. Discussion revolves around important life topics such as "Ground hopping - annoying trend or pure football romance? Where does the Derby term come from? Is the Bundesliga left behind?" Who has the better arguments for a bottle of beer?

Späti Schnack earlier logo explorations.

The Drip

In what’s known as the “catwalk” - the short walk from the bus to the locker rooms, the footballers have a chance to display their personal style and flash all the blink that comes with it. Whether that’s a success( The Drip ) or not ( The Drop ) is the topic of a very subjective discussion between the hosts of this segment.

Branding template for YouTube video thumbnails including image treatment and composition, logo, and title positioning.