Explore is(was) a section on Samsung’s site dedicated to photography content showcasing the great qualities of Samsung's device's built-in camera. Visually the design was aimed to stay true to the original R/GA creative pitch while maintaining consistency with the rest of Samsung channels. The objective of the design was to feel bold by juxtaposing scale, a contrast of black and white, generous negative space, and expressive typography; explorative by slowly revealing more content on scroll.
Landing page early design explorations. Playing with various grids, typography, and image scale to set the vertical rhythm of the page while keeping the hero story the focal point. Reinforcing the premium feel with a singular centered focus, reduced copy, plenty of negative space, and artful imagery.
The hero stories focus on extreme places where Samsung phones have been put to the test.
Inner pages earlier iterations. Desktop and mobile.