Samsung Explore
Sapien Razorfish
New York
2018
Role
Web design
Art direction
One Football
Berlin
2021
Role
Art direction
Branding
Design
One Football
Berlin
2021
Role
Art direction
Branding
Design
Team
Toby Magrath
Ryan Cantrel
Team
Guilherme Foester
Alessandro Costa
Bern _________
Photography
Kane Holtz
Michael __________
Explore was a section on Samsung’s website dedicated to photography content, highlighting the impressive capabilities of the brand’s built-in camera technology.
The visual design aimed to stay true to the original R/GA creative pitch while aligning seamlessly with the broader Samsung ecosystem. The goal was to create a bold, exploratory experience—using dramatic scale, high-contrast black and white elements, generous negative space, and expressive typography. Content was thoughtfully revealed through scroll interactions, inviting users to discover more as they explored.
Landing page early design explorations. Playing with various grids, typography, and image scale to set the vertical rhythm of the page while keeping the hero story the focal point.
Reinforcing the premium feel with a singular centered focus, reduced copy, plenty of negative space, and artful imagery.
The hero stories focus on extreme places where Samsung phones have been put to the test.
Inner pages earlier iterations. Desktop and mobile.
