Share

I wanted to approach share's website redesign from the same angle as the company's existing branding, aiming to create a friendly and welcoming feel that reflects the company's DNA. This includes changes to typography, graphic accent elements, photography's tone and voice, and color usage.

The content is broken into smaller, easy-to-digest bits. Added photography emphasizes the points made in the write-ups. Sidescroll in the secondary modules is activated on a vertical scroll.

The design aims to feel like an open, free-flowing, continuous page achieved by generous usage of white space, irregular borders between modules, and scale juxtaposition.

The illustration style reflects share's existing branding and adds a touch of playfulness to otherwise somber topics.

The color curves play an important role in the design - not only do they indicate the start and the end of each section, but also guide readers' eyes toward the bottom of the page.