Share:Beverage Campaign
Share GmbH
Berlin
2023
Role
Art direction
Design
Illustration
Team
Gret Kostadinova
Oxana Trebuch
Francesca Zedler
Melissa Wilke
We developed a creative concept for a pitch for Share GmbH’s new beverage campaign. Share Berlin is known for making a social donation with every product sold. Collaborating with their copywriter, we centered our work around the slogan "Doing good is that simple." Our goal was to create a concept and visual execution that aligned with Share's brand guidelines. Using onomatopoeia as a narrative device, we crafted a catchy and rhythmic three-step mantra to demonstrate how easy it is to do good while enjoying the great taste of Share's products.
Campaign.Consumer Goods.
OOH.
Storyboards for social media posts.