Tamara Mellon
Sideways-NYC
New York
2016
Role
Art Direction
Design
Branding
Team
Callie Peck
Dana Beierle
Eddie Brannan
Team
Guilherme Foester
Alessandro Costa
Bern _________
Photography
Kane Holtz
Michael __________
Tamara Mellon was a digital luxury shopping destination for to-die-for shoes, accessories, and ready-to-wear, serving the high-fashion customer who desires frequent wardrobe refreshes of exceptional style.
We aimed to create a shopping experience that corresponds to the brand's DNA. We didn’t just want to influence women to buy shoes. We want them to fall in love with the Tamara Mellon experience and feel they’re being spoiled at every step of the process. To take away distractions and overkill, and help customers hone in on the perfect product.
Product Photography
Art direction for the product photoshoot: We conducted multiple lighting and focus tests to achieve the ideal balance of shadow and depth of field, ensuring a clean, elevated, and premium aesthetic.
