Tamara Mellon

Sideways-NYC
New York
2016

Role
Art direction
Design
Branding

One Football
Berlin
2021


Role

Art direction
Branding
Design

Sideways-NYC
New York
2016

Role
Art direction
Design

Team
Callie Peck
Dana Beierle
Eddie Brannan

Team
Guilherme Foester
Alessandro Costa
Bern _________

Photography
Kane Holtz
Michael __________

Team
Callie Peck
Dana Beierle
Eddie Brannan

Tamara Mellon is a digital luxury shopping destination for to-die-for shoes, accessories, and ready-to-wear, serving the high fashion customer who desires frequent wardrobe refreshes of exceptional style.

We aimed to create a shopping experience that corresponds to the brand's DNA. We didn’t just want to influence women to buy shoes. We want them to fall in love with the Tamara Mellon experience and feel they’re being spoiled at every step of the process. To take away distractions and overkill, and help customers hone in on the perfect product.

Branding.E-Commerce.Web design. Fashion.

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