Uber Eats

I developed multiple creative concepts and established the visual tone for a high-impact CRM campaign leading up to the NFL Super Bowl. Working closely with cross-functional teams, I designed and adapted visual assets to ensure consistency across multiple partner platforms. The campaign was crafted to strengthen the connection between food offerings and football fans’ enthusiasm for the game, creating a unified experience that resonated across all touchpoints.

Initial visual exploration

I started as a play with basic football references, bold graphic threatment, with layered tactile textures and strong distressed/hadmade typography.

Idea and Execution

Strengthen the connection between the food offerings and football fans’ passion for the game by creating a unified, immersive experience that resonated across every touchpoint.

The visual execution brought the dynamic look and feel of Monday Night Football broadcast graphics into the campaign, transforming the food offers into the star of the show.

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Impact

Through strategic creative tailored to different stages of the customer journey, the campaign helped drive engagement, encourage repeat ordering behavior, and strengthen ongoing customer relationships.

The work contributed to a broader retention strategy focused on increasing order frequency and long-term customer value while maintaining a consistent and engaging brand experience.